Then during the spring festival period, Tencent updated the WeChat app and brought the Chinese New Year Gala of China Central Television into the palms of 1.2 billion users, with Channels showing live performances and allowing users to grab lucky-money envelopes and share moments via WeChat's social-media features.ĭuring the Beijing Olympic Games, Tencent maximised its status as a broadcast rights-holder to the benefit of the Channels platform, which became a primary resource for many to view the games. In January, a TVB live concert held simultaneously in Shanghai and Hong Kong attracted 34.63 million viewers and generated 196.7 million likes. Weixin’s head of marketing, Juliet Zhu, commented that "Weixin Channels can be a connector of cultures by leveraging Weixin’s open platform and the creators’ ecosystem.” In December, a livestream of a London concert by Westlife drew nearly 28 million viewers and generated more than 160 million likes on the platform, according to data released by Tencent.
The de facto national superapp in China, where it's known as Weixin, entered the competition among video platforms about two years ago with the launch of Weixin Channels.Īs a relative newcomer behind platforms such as Douyin, Kuaishou, Bilibili, and Red in short-video marketing, Channels has grown rapidly and has shown its power during the past few months. WeChat ranked as the top brand on Asia's Top 1000 Brands 2021 list from Mainland China.
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